The App Marketing Blog
Master ASO, app store optimization, and growth strategies from successful indie developers and industry experts. Real tactics, proven results.
Featured Articles
App Store Screenshots: The Complete Guide for 2024
Everything you need to know about creating screenshots that convert. From sizing requirements to design principles, this comprehensive guide covers it all with real examples and A/B test results.
How AI is Revolutionizing App Store Marketing in 2024
Discover how indie developers are using AI to create professional app store assets in minutes, not days. Real case studies with 200%+ conversion increases and massive cost savings.
ASO Optimization: The Ultimate Checklist for Indie Developers
A step-by-step checklist used by successful indie developers to optimize their app store presence. Includes free tools, templates, and a proven 6-phase process that increased downloads by 900%.
All Articles (25)
App Store Screenshots: The Complete Guide for 2024
Everything you need to know about creating screenshots that convert. From sizing requirements to design principles, this comprehensive guide covers it all with real examples and A/B test results.
How AI is Revolutionizing App Store Marketing in 2024
Discover how indie developers are using AI to create professional app store assets in minutes, not days. Real case studies with 200%+ conversion increases and massive cost savings.
ASO Optimization: The Ultimate Checklist for Indie Developers
A step-by-step checklist used by successful indie developers to optimize their app store presence. Includes free tools, templates, and a proven 6-phase process that increased downloads by 900%.
7 Proven Ways to Increase App Downloads Without Paid Ads
Learn the organic growth strategies that helped apps gain 50K+ downloads without spending a dollar on advertising. Step-by-step tactics for ASO, Product Hunt, TikTok, and more.
App Store Conversion Rate Optimization: A Data-Driven Approach
Analysis of 500+ successful apps reveals the exact elements that drive conversions. Includes A/B testing results, winning templates, and specific tactics that increased conversion rates by 156%.
Google Play vs App Store: Screenshot Requirements Explained
The definitive guide to screenshot specifications for both platforms. Avoid rejection and maximize visibility with our detailed breakdown of sizes, formats, and platform-specific requirements.
The Psychology Behind High-Converting App Store Screenshots
Understanding user behavior and visual psychology can 3x your conversion rate. Learn from the top apps that mastered this science with eye-tracking studies and cognitive psychology principles.
The Indie Developer's App Launch Checklist: From Beta to Bestseller
A comprehensive pre-launch checklist that helped 100+ indie developers achieve featured status. Don't launch without reading this complete guide covering ASO, PR, community, and growth tactics.
Understanding App Store Algorithm Changes in 2024
Apple and Google made significant changes to their search algorithms. Here's what changed, why it matters, and how to adapt your ASO strategy to maintain and improve your rankings.
Creating Professional App Screenshots Without a Designer
No design skills? No problem. Learn how solo founders create stunning app store visuals using modern AI tools, templates, and design principles. Save $3,000+ and weeks of time.
How to Get Featured on the App Store: The Complete Guide
Getting featured can mean 100K+ downloads overnight. Learn the strategies that actually work from developers who've been featured multiple times. Includes email templates and submission process.
Localization Strategy: Reaching Global Markets with Your App
Localization is more than translation. Discover how to adapt your app store presence for international markets and 10x your audience. Includes market prioritization and cost-effective strategies.
App Retention Strategies: Beyond Just Getting Downloads
Downloads don't matter if users don't stick around. Learn retention tactics that keep users engaged, boost your app's ranking, and increase lifetime value with proven onboarding strategies.
App Store Keyword Research: Tools and Tactics That Work in 2024
Master keyword research with this comprehensive guide. Includes free tools, competitor analysis techniques, optimization strategies, and a proven process to find low-competition, high-value keywords.
Mobile Game Screenshot Best Practices: Lessons from Top Grossing Games
Analysis of the top 50 mobile games reveals specific patterns in their screenshots. Apply these findings to your game for better conversions with data from $1B+ grossing titles.
App Preview Videos That Convert: Complete Production Guide
Video previews can boost conversions by 20-40%. Learn how to create compelling app preview videos that showcase your app's value in 30 seconds, including scripting, editing, and optimization tips.
App Store Reviews: Management Strategy for Higher Ratings
Reviews directly impact rankings and conversions. Discover proven strategies to increase positive reviews, handle negative feedback, and improve your overall rating from 3.8 to 4.7+ stars.
Subscription App Pricing: Psychology and Strategy Guide
Pricing can make or break your subscription app. Learn psychological pricing tactics, tier structuring, trial strategies, and optimization techniques that increased subscription conversion by 127%.
App Analytics: The 12 Metrics That Actually Matter
Stop tracking vanity metrics. Focus on these 12 KPIs that predict success and drive growth decisions. Includes benchmarks, tracking setup, and actionable insights from 1,000+ apps.
App Icon Design: The Science of First Impressions
Your icon is the first thing users see. Learn the design principles, color psychology, and testing strategies that top apps use to stand out in crowded app stores and increase tap-through rates by 200%.
App Onboarding Flows That Don't Lose Users
Lose 77% of users after first day? Fix your onboarding. Learn how to create frictionless first-time experiences that engage users, showcase value, and drive activation with real examples.
Seasonal App Marketing: The Complete 2024 Calendar
Plan your entire year of app marketing. From New Year's resolutions to Black Friday, learn when to launch features, run promotions, and capitalize on seasonal trends for maximum downloads.
App Referral Programs: Design and Growth Strategies
Referral programs can be your #1 growth channel. Learn how to design, implement, and optimize referral mechanics that drove 40% of new users for successful apps like Dropbox and Uber.
Push Notifications That Engage (Not Annoy) Users
Push notifications can drive 88% higher engagement or cause instant uninstalls. Master the art of notification timing, messaging, personalization, and frequency to boost retention without annoying users.
Competitor Analysis for App Developers: Complete Framework
Know your competition better than they know themselves. Step-by-step framework for analyzing competitors' strategies, finding gaps, and positioning your app for success with actionable templates.